About: In April 2015, Bang & Olufsen, a Danish manufacturer of luxury audio products, launched sales of their exclusive BeoPlay headphones in the Czech Republic.
Task: The Czech representative of the company approached us with a request to communicate this product in lifestyle-oriented media as a high-end consumer lifestyle product. The task was also not to focus on influencing bloggers besides traditional PR and media relations.
Results: With no advertising budget available, we negotiated and placed 15 clippings mostly in tier 1 printed lifestyle media during the 6-month project period, e.g. Marianne, Esprit, Maxim, Playboy, Forbes.