About

At the turn of the summer and autumn of 2022, following the acquisition of Fitbit by Google, the first Fitbit by Google devices were presented – the Fitbit Sense 2 and Fitbit Versa 4 smartwatches and the Fitbit Inspire 3 smart bracelet.

Task

To introduce the new direction of Fitbit under the leadership of Google. To introduce the Fitbit by Google smartwatch and wristband to Czech and Slovak journalists focusing on news, consumer electronics, health, fitness and lifestyle, and to raise awareness of these models and the new direction among the general public. Keep up-to-date on new developments, including the implementation of Google Wallet and Google Maps in the Fitbit Sense 2 and Fitbit Versa 4 watches.

Results

Given the uncertain possibilities due to the pandemic, we chose an online format for the meeting between company representatives and domestic journalists to launch the new models. The launch was attended by 28 leading Czech and Slovak journalists from the daily news, consumer electronics and lifestyle sectors. We continue to be in regular contact with the media as updates and news come in. So far we have registered 71 media outlets with more than 34 million OTS. A number of Czech media outlets such as Idnes.cz, Playboy, Žena a život, ABC, Doma DNES or Hospodářské noviny have reported on the news. Among the Slovak ones we mention Pravda, SME, Hospodárské noviny, Techbox.sk and Touchit.sk.

TAGS

PR