About

In September 2021, Danish protective elements manufacturer PanzerGlass unveiled its richest and most durable accessories to date designed for the iPhone 13 series of phones.

Task

To introduce the new PanzerGlass accessories to journalists and the general public, to ensure visibility in online and print, to make the PanzerGlass brand synonymous with phone protection.

Results

During the six months of the project, we secured more than 40 published articles, product tips and reviews of the new accessories with 18.6 million OTS. In addition to the largest technology websites, we arranged for publication in major national media such as Právo, Novinky.cz and iDnes.cz. We also connected our communication with Facebook, where we targeted mainly the young generation and we also worked with the leading Czech influencer Tary.

TAGS

PR