Launching Ghost Recon: Wildlands

Category: SOCIAL MEDIA MANAGEMENT, VIDEO PRODUCTION
Date: 28. March 2017

About

Ghost Recon: Wildlands is action videogame set in Bolivia released in March 2017. Nvidia, a graphics chip manufacturer, was a technology partner for the game as part of the Game Ready initiative.

Task

One of the projects associated with the launch of Ghost Recon: Wildlands that we at Whisper were responsible for was the production of an action-themed feature video to maximise the reach of the launch announcement.

Results

We managed to produce the promotional video from brief to final production within 2 weeks. We invited Martin Rota, a leading Czech influencer with a penchant for military themes, to film the video to increase reach in a relevant target audience. The video was primarily intended for the social network Facebook, where the Nvidia brand was most active at the time of the spot’s launch, with 70,000 views in the first 24 hours.

TAGS

Social media management Video Production