Graphics card manufacturer EVGA introduced iCX cooling technology in 2017 to differentiate EVGA’s portfolio of cards with the new NVIDIA GEFORCE 10 Series chips from the competition.
To introduce EVGA’s advanced iCX technology to the professional media as well as the general gaming public on graphics cards with NVIDIA GEFORCE 1080 chips.
Over the course of the 3-month campaign, we secured 19 relevant deliverables introducing EVGA iCX technology and a total reach of 30 million OTS. We targeted the professional public e.g. on gpureport.cz, pctuning.cz or in Computer magazine. We were able to reach the general public on Novinky.cz, Právo or on the homepage of Alza.cz (without marketing budget).