From SMM perspective, in 2013 were social media and stand-alone microsite www.htcfans.cz the only communication channel of HTC Czech Republic. However the need to tell stories to HTC end-users was growing.
As an SMM agency responsible for HTC Czech Republic social activities, we came up with a long-term solution called „HTCfans.cz 2.0,“ which have evolved into general place to publish anything related to HTC and its products, tutorials, sponsorship activities, contests, etc.
Nowadays is the site www.htcfans.cz trustworthy source for anything HTC-related, it’s a magazine for broader number of topics from mobile, lifestyle and technology world. It’s also a place where people discuss any technical difficulties, consult which product is the most suitable for their needs, etc.
In 2014 we replicated this site for HTC Slovakia at www.htcfans.sk.