About

In 2018, Fitbit introduced an advanced smartwatch with a focus on health and fitness called Fitbit Versa. These offered a range of advanced features not only for health in a slim and light body.

Task

To introduce the new smartwatch and its key features to leading Czech and Slovak journalists focusing on consumer electronics, health, fitness and lifestyle, and to spread awareness of this product to the general public.

Results

20 leading Czech and Slovak journalists and one popular influencer (Dominika Šťovíčková) participated in the local presentation in the pleasant and luminous environment of the Nyx hotel. Already on the second day we registered 15 published articles and within two months the number climbed to 91 media outlets with 20.3 million OTS. Readers could thus read about Fitbit Versa in leading Czech media, including Novinky.cz, Hospodářské noviny, Idnes.cz, Esquire and Žena a život. Among the Slovak ones we can mention SME, Techbox, Touchit and DennikN. The importance of this event is also evidenced by the fact that in 2022 we helped Fitbit introduce the fourth generation of this watch – Fitbit Versa 4 – on our market.

TAGS

Events PR